Prime Central London · Short-Let & Mid-Term Management

Your prime London property, earning what it should.

Five-star hosting, complete compliance, and a net income 50–75% above a long let.

Free · No obligation · 24-hour turnaround

Where are you starting from? Pick your door.

One free, property-specific report — tailored to where you are today, and back within 24 hours whichever door you choose.

  • A full recommendation report: search visibility, photos, pricing, platform mix
  • AI-enhanced photos of your property at the Belmont standard
  • The upgrades worth making, like furniture or air conditioning
  • Earnings potential under the Belmont model, with a custom hybrid strategy
Estimated annual gross income
Net to owner
Long-let net
ROI vs long let
  • Year 1 income forecast on our hybrid model, with realistic occupancy
  • Every startup cost itemised: furnishing, compliance, photography
  • Setup costs come out of our management fee, not your pocket
  • 5% management fee for your first 2 months. Cancel anytime.
Estimated income while it sells
Net to owner
Long-let net
ROI vs long let
  • Short-let income while it's on the market, kept in show-home condition for every viewing
  • Protected and appreciating: vetted guests, daily care, and every issue caught early
  • Renovations that lift the sale price, funded from your earnings, not your pocket
  • No tenancy to unwind. Sell with vacant possession when the right offer lands.

No obligation. We'll tell you honestly if short-letting is the right move for your property.

+50–75%
Modelled net income uplift versus a fully-costed long let
24/7
A named guest experience manager on every stay — never a call centre
The numbers

The long let looks simple.
It is also leaving money on the table.

A worked Year 1 example — a two-bedroom Knightsbridge apartment at £1,000/night short-let and £12,400 pcm serviced mid-term, measured against a fully-costed long let (12.5% management, VAT, void weeks, maintenance).

StrategyGross incomeAll fees & costsNet to ownerDifference
Conventional long let
£8,000 pcm, fully managed
£96,000−£46,011£49,989
With Belmont
Proprietary model to maximise your returns
£158,034−£70,527£87,508+£37,518 (+75%)

Base case shown at 85% short-let occupancy (top-quartile). Real-world uplift ranges roughly +56% to +88% as occupancy moves, with +75% as the central case. Rates anchored to a 1,400-listing Rightmove survey of the exact area (August 2026) and the owner's own achieved lettings (£1,071/night on a 2-bed Kensington stay). Illustrative, not a guarantee. Request the audit for your property's own figures.

How we command the premium

The upside is manufactured, not hoped for

01

Five-star delivery

02

Reviews and repeat bookings

03

Pricing and night allocation

04

Higher occupancy and ADR

05

The uplift

+75%
Why owners switch

More income. Zero effort. Your terms.

The path to higher returns
01

Earn meaningfully more

A hybrid strategy: 90 premium short-let nights at the year's highest-yield points, plus fully managed mid-term lets for the rest. Modelled to net 50–75% more than a long let, once the real cost stack (12.5%+ management, VAT, voids, fees) is counted.

Rest easy — everything is handled
02

Entirely stress-free

Photography, listings, dynamic pricing, guest vetting, five-star hosting, housekeeping, maintenance, compliance and the 90-night calendar — all inside one management fee. Your only task is reading the monthly statement.

Your residence, on your terms
03

Rent on your terms

Use the property yourself whenever you wish and block your dates in seconds. Choose a flexible rolling agreement or a lower-fee fixed term. No hidden setup charges, and no lock-in on the flexible plan.

How it works

From enquiry to first income

Step 01

Free earnings audit

Tell us the building and bedroom count. Within 24 hours you receive a one-page, property-specific income model: long-let net vs Belmont hybrid net, with the legal basis stated plainly.

Step 02

Honest assessment

A 20-minute call. We check the lease, the building, and the numbers. If short-letting is not right for your property, we say so, and tell you what is.

Step 03

Preparation & launch

Professional photography, listing creation across premium channels, compliance baseline, insurance guidance, and concierge staging. Onboarding typically takes two weeks.

Step 04

You receive income

We host to the Belmont Standard. You receive a monthly statement with an itemised breakdown, occupancy dashboard, and your net income transfer.

Start with your free audit
Everything handled

One fee. Every detail.

No add-ons, no surprise line items. This is what your management fee covers.

Professional photography for every listing

Listing & distribution

Professional photography, listing creation and optimisation across Airbnb, Plum Guide, and corporate, relocation and concierge referral channels most operators cannot access.

Prime Central London streets

Dynamic pricing

Daily rate management anchored to live named comparables in your postcode. Not borough averages. With event premiums applied weeks in advance.

Five-star hosting

Guest vetting & hosting

ID verification, pre-arrival preparation shaped to each guest profile, bespoke welcome amenities, and a named guest experience manager available around the clock on every stay.

A residence kept to show-home standard

Housekeeping & minor maintenance

Hotel-grade housekeeping and linen, full property resets between stays, daily service on longer stays, and coordinated maintenance with trusted contractors for minor fixes.

Compliance handled

Compliance & the 90-day rule

The 90-night short-let allocation managed precisely under the Deregulation Act 2015, statutory certificates tracked, and insurance compliance maintained. Zero regulatory exposure for you.

Your account contact

Owner reporting

A monthly statement with itemised short-let and mid-term income, occupancy dashboard, rate-achieved benchmarks, maintenance log, and compliance calendar.

Explore the full service
The Belmont Standard

Guests pay premium rates for a reason. That reason is your margin.

Every residence hosted like a private household — included in the management fee, not billed to you.

Guest experience manager

One person. Any hour. Every arrangement.

Prepared residence

Set to guest preferences before arrival.

Daily care

Housekeeping, linen, provisions. Every morning.

Private transfers

Arrival. Departure. Wherever the day takes.

Full concierge

Dining. Theatre. Private experiences. Arranged.

Discretion

Private, vetted, and quiet. Always.

See the guest experience
Your questions answered

Before you ask, the honest answers

Is short-letting my London property actually legal?
Yes. London properties may be short-let for up to 90 nights per calendar year under the Deregulation Act 2015 without planning permission. Belmont manages that allocation precisely, deploying it at the highest-yield points of the year, and fills the remaining calendar with mid-term lets of 30 days or more, which sit outside the cap entirely. Where possible, we also apply for planning permission at no extra charge to you. Read our full guide to the 90-day rule.
What does it cost, exactly?
Two plans: 20% + VAT of booking revenue on a flexible rolling agreement, or 15% + VAT on a 12-month term. The fee is all-inclusive: hosting, housekeeping coordination, concierge service, compliance, light maintenance, and reporting. Booking platform commissions are passed through at cost with no Belmont margin, and cleaning fees on short stays are paid by the guest, never by you. Full breakdown on the pricing page.
What happens if a guest damages my property?
Every guest is vetted and ID-verified before arrival, stays are covered by security deposits and platform protections, and we require specialist short-let insurance to be in place before the first booking (we advise on exactly which cover). Our housekeeping team inspects the property after every departure, so any issue is documented and resolved immediately, not discovered months later. See our guide to insurance and liability.
Can I still use the property myself?
Yes. It remains your home. Block dates for your own use whenever you wish. We simply plan the letting calendar around them.
My lease might not allow short lets. What then?
This is the first thing we check, before anything is listed. Many Prime Central London leaseholds restrict short-let use, and we will not operate a property whose lease prohibits it. If short lets are restricted, mid-term lets of 30+ days are often still permitted, and can still outperform a conventional long let. The earnings audit covers both scenarios.
Why not just list it on Airbnb myself?
You can, and for some properties that is the right answer. But self-hosting in PCL competes at the bottom of the rate band, while professionally managed, concierge-tier properties in the same postcode command materially higher rates, occupancy, and review scores. We wrote an honest comparison: self-hosting vs professional management.
Owner resources

Know more than your agent does

Straight answers on London short-let rules, income, and strategy. No gatekeeping.

Browse all resources
Free · No obligation · 24-hour turnaround

Find out what your property could really earn.

One page. Your building, your bedroom count, your numbers. Long-let net versus Belmont hybrid net, with the legal basis stated plainly. If the numbers don't favour switching, we will tell you that too.